Nutpods Sweetened Line Launch photography // 2021

I did the creative direction and photography for Nutpods new sweetened line of products. I took influence from the copy direction of “lightly sweet” and created an airy and light feeling to the products. A new color palette and imagery speaking to the simplicity and ease created by having everything all in one carton.

Graf Lantz Home Campaign // 2021

Photography of the spring home campaign for Graf Lantz.

Nutpods Confections Collection Campaign // 2021

I was challenged with creating a launch campaign for Nutpods Confections collection without showing any actual sugar! This was such a fun creative challenge to work on. I ended up focusing on taste memory and nostalgia instead of ingredients. Showing the feeling of cotton candy and things that make you think of it instead of simply showing cotton candy. Check out some of the images below!

Caraway Home Photography // 2021

Photography and Styling for Caraway Home grey kitchenware set.

Stress Bears launch photography // 2020

Photography and styling for Stress Bears CBD gummies and tablets.

Graf Lantz Home Campaign // 2020

I styled and photographed the home campaign for Graf Lantz in fall of 2020. The campaign was focused on indoor entertaining and showcasing their new products.

Follain Beauty // Early Summer campaign 2021

Styling and Photography for Follain’s Spring/Early Summer campaign focusing on clean beauty and sun care.

Nutpods // New Packaging Evergreen Product Photography // 2020

Nutpods redesigned their packaging and needed an entirely new catalogue of creative product photography for their website, Amazon page and social content. See below for some of the work done to reinvent their brand and the photography of their products.

Follain Beauty New Years Photography // 2021

I worked on the photography for Follain’s new years content schedule focusing on different beauty techniques for each week of winter.

Nutpods Winter Collection Campaign // 2020

I directed and photographed the campaign for the launch of the winter collection flavors in the fall of 2020. The concept focused on playful touches of holiday without pointing towards any specific holiday. Scenes of joyful winter flavors and small celebrations at home.

Nutpods Pumpkin Spice Launch Campaign // 2020

I directed and photographed the launch campaign of Nutpods’ most coveted fall flavor - Pumpkin Spice. For this campaign I leaned into more fall textures, fabrics and the sense of coziness that comes with the changing of the seasons. Emphasizing at home indulgences were also shown since we were all still staying home when this new flavor launched.

Nutpods Cafe Collection Campaign // 2020

I directed the launch campaign of Nutpods new Cafe Collection in the summer of 2020. The new flavor collection was toasted marshmallow, chocolate and cinnamon swirl. For this campaign I focused on bringing the cafe into your home and all of the indulgent coffee drinks you could make without any sugar. The campaign included editorial photography and a new site refresh for the launch.

Zola X Draper James wedding paper collection

Zola and Draper James collaborated on a collection of wedding paper that included invitations, save the dates, menus and RSVP cards. Each design also had a corresponding wedding website and digital suite. I concepted and styled the photography campaign of the physical cards for the launch.

Willow Park + Hello Basics - Zola's first private label collection

I worked on the development and execution of the creative for Zola’s first private label brands - Willow Park and Hello Basics. Developed by our in house team with specific customers and styles in mind. I built out the photo art direction and shot the launch campaign. Willow Park has a more handmade feel and is for a customer looking for a luxe higher end look. Hello Basics is for someone looking for quality basics for their home.

Zola X Negative Underwear

Back in 2015, Zola Weddings collaborated with the NY intimates brand, Negative Underwear to do a custom modern bridal line. I conceptualized this shoot using the Zola pop up space in Soho. We recruited real Zola brides and their friends to model the pieces. The pieces in the collection were super modern compared to typical bridal lingerie so we took a similar approach to the photography.